This week's design challenge requires the design and creative process behind creating a soy-based candle with plaid patterns. My job as the designer is to hone in on the color, texture and form to best convey this product. Therefore, one of the most crucial elements of a candle and the first thing I look for is what it smells like. Because the overriding graphical motif is plaid, a cozy and warm sensation is already insinuated. I decided that wintery smells would be the most cohesive and understandable scent to go with these candles. Some candle design inspiration was pulled from the following photos. The problem with plaid is that it is often times very colorful and bold. However, I want to ensure that the plaid patterns don't overwhelm the simplistic and beautiful design of the candle itself. Therefore, similar to the design from the candles above, I feel that the best way to go about the plaid design would be to have it on the outside wrapping. That way, once the candle is opened, it is not too bold and doesn't scream CHRISTMAS when people are still burning it in the spring and summer months.
The main elements and the design process behind these plaid, soy candles would be: Brand Name: MELT Cover Packaging: Monochromatic plaid (white, cream, soft gray, beige) Similar to the inspirations above, the identity and design of the candles would be minimalistic and sophisticated so that users are able to leave it out and burn it year-round. When it comes to shaving cream, it is often very gender segregated with women having perfumed and fruity shaving cream displayed in pink, flowery canisters and men have bold, darker colored and "masculine" designed aerosol spray cans. An easy way, therefore, to create a more gender neutral shaving cream packaging is through the color, smell, and overall design. Some inspiration for this "He Shaves, She Shaves" challenge can be found below. By using gender neutral coloring as well neutral font choices, my final package design included an outside box and then the tube of shaving cream on the inside.
|
Hello!Ashley Evans is a junior journalism student with a minor in graphic design at Azusa Pacific University. When she isn't writing or designing, you can find her drawing, going to concerts or visiting art museums. Archives
November 2015
Categories |