Design from 1995:
My intentions behind creating a new cereal brand was to focus in on who I intended to sell to and what certain dietary restrictions I wanted to adhere by.
First, I decided to ask myself what things I look for or am missing in the world of cereal. Having celiac disease, my cereal choices are widening but still very limited. Therefore, I knew I wanted to create a gluten free cereal. Also, being a college student is something most people can relate to, so I wanted to reach out to those living on college campuses and who have busy lives as students. College students can often times get home sick form being away from home, so I wanted to create a cereal that brought them back to the comforts of their home and encouraged them. Therefore, each box design of 'Inspirabowl' will have it's own inspirational and encouraging notes on them. Part of being in college is not having a ton of storage for everything, so people often have to leave their cereal boxes out on top of the fridge or on the counter. However, with these well designed and inspirational designs, it won't be a complete eye-sore. Also, the structure of the "box" itself will be short and deep enough, made of sturdy materials, where the students can directly pour milk into it. Design Challenge #2: Design a store experience for a chocolatier that sells only three types of chocolate: dark, milk and white. As part of your process, make recommendations regarding the naming and packaging of your product within the store, as well as for how you’ll set up the space to convey an overall aesthetic. Can you take a store that only has three products and make it come alive? My first step in diving into this challenge was to research and find inspiration. Compartes is a chocolate brand that I am particularly fond of. Therefore, discovering what they did to design their Los Angeles store was a good place for me to start. When it comes to actually eating chocolate, what do people often pair with it or in what forms do people eat chocolate? Here's a look into my mind:
After going through a brainstorm of ideas, I finalized on the concept of a chocolate chip store. This would market to bakers, moms, families, anybody who likes chocolate. I think in today's day and age, the more simple the better. Therefore, I am very confident that a store selling three types of chocolate would not only survive but thrive. In the wonderful worlds of journalism and graphic design, deadlines are an inevitable factor for every article written or layout designed. For this project, my deadline was sixty seconds. Here's what the project required:
-I had my roommates blurt out 7 random objects they noticed from around our apartment, from there I took those 7 objects and timed myself for 60 seconds. -During those 60 seconds for each item, I quickly crafted a slogan that would inform, explain and sell the specific objects. After these steps were completed, I finalized my decision and decided to design a billboard for a clock. The slogan reads, "An artistic statement and practical engager that's crucial for every second of your day!" The other 6 were: Flowers- Bringing fresh and beautiful glimpses of nature into everybody's home Magnet- Never neglect the force that keeps your papers and important things attached! Mason Jar- Vase, cup, craft organizer, jug-- the uses are endless! Record Player- Bringing the finest and most original tunes through the stroke of a needle Bubbles- Kids love it, adults approve of it, everybody loves it! Poster- Simple or full of detail, thick or paper-thin, posters can bring life to any wall! My intentions in designing this rough overall billboard design was to give a very clean and sophisticated look to this very common, everyday object. I wanted the clock in the middle to serve as the primary focus point, which is why I chose to wrap the slogan text around the object itself. |
Hello!Ashley Evans is a junior journalism student with a minor in graphic design at Azusa Pacific University. When she isn't writing or designing, you can find her drawing, going to concerts or visiting art museums. Archives
November 2015
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