My intentions behind creating a new cereal brand was to focus in on who I intended to sell to and what certain dietary restrictions I wanted to adhere by.
First, I decided to ask myself what things I look for or am missing in the world of cereal. Having celiac disease, my cereal choices are widening but still very limited. Therefore, I knew I wanted to create a gluten free cereal. Also, being a college student is something most people can relate to, so I wanted to reach out to those living on college campuses and who have busy lives as students. College students can often times get home sick form being away from home, so I wanted to create a cereal that brought them back to the comforts of their home and encouraged them.
Therefore, each box design of 'Inspirabowl' will have it's own inspirational and encouraging notes on them. Part of being in college is not having a ton of storage for everything, so people often have to leave their cereal boxes out on top of the fridge or on the counter. However, with these well designed and inspirational designs, it won't be a complete eye-sore. Also, the structure of the "box" itself will be short and deep enough, made of sturdy materials, where the students can directly pour milk into it.
First, I decided to ask myself what things I look for or am missing in the world of cereal. Having celiac disease, my cereal choices are widening but still very limited. Therefore, I knew I wanted to create a gluten free cereal. Also, being a college student is something most people can relate to, so I wanted to reach out to those living on college campuses and who have busy lives as students. College students can often times get home sick form being away from home, so I wanted to create a cereal that brought them back to the comforts of their home and encouraged them.
Therefore, each box design of 'Inspirabowl' will have it's own inspirational and encouraging notes on them. Part of being in college is not having a ton of storage for everything, so people often have to leave their cereal boxes out on top of the fridge or on the counter. However, with these well designed and inspirational designs, it won't be a complete eye-sore. Also, the structure of the "box" itself will be short and deep enough, made of sturdy materials, where the students can directly pour milk into it.