Design Challenge #2:
Design a store experience for a chocolatier that sells only three types of chocolate: dark, milk and white. As part of your process, make recommendations regarding the naming and packaging of your product within the store, as well as for how you’ll set up the space to convey an overall aesthetic. Can you take a store that only has three products and make it come alive?
My first step in diving into this challenge was to research and find inspiration.
Compartes is a chocolate brand that I am particularly fond of. Therefore, discovering what they did to design their Los Angeles store was a good place for me to start.
Design a store experience for a chocolatier that sells only three types of chocolate: dark, milk and white. As part of your process, make recommendations regarding the naming and packaging of your product within the store, as well as for how you’ll set up the space to convey an overall aesthetic. Can you take a store that only has three products and make it come alive?
My first step in diving into this challenge was to research and find inspiration.
Compartes is a chocolate brand that I am particularly fond of. Therefore, discovering what they did to design their Los Angeles store was a good place for me to start.
When it comes to actually eating chocolate, what do people often pair with it or in what forms do people eat chocolate? Here's a look into my mind:
After going through a brainstorm of ideas, I finalized on the concept of a chocolate chip store. This would market to bakers, moms, families, anybody who likes chocolate. I think in today's day and age, the more simple the better. Therefore, I am very confident that a store selling three types of chocolate would not only survive but thrive.
- Chocolate and wine
- Chocolate and strawberries
- Chocolate ice cream
- Chocolate and coffee
- Chocolate and candy
- Chocolate bars/chunks
- Chocolate chips
- Chocolate milk
- Chocolate with a cause (?)
- Chocolate with recipe wrappers
After going through a brainstorm of ideas, I finalized on the concept of a chocolate chip store. This would market to bakers, moms, families, anybody who likes chocolate. I think in today's day and age, the more simple the better. Therefore, I am very confident that a store selling three types of chocolate would not only survive but thrive.